How To Read Your Financials
Tuesday, October 9th, 2007
Your reports and schedules, when understood and responded to, are precious to keeping your profit. They represent the financial control of your business. You need to use your balance sheet, income statement, working capital schedule and your schedule of estimated cost to complete jobs in progress as a sanity check against your field review, office feedback, job cost reports, project notes and other weekly and monthly schedules.
By understanding how to effectively manage from our financial and job cost information, we permanently increased our gross profits by 20 points and increased our sales by another 20%.
The problem for many smaller and mid-market companies in the construction industry is that they are often misunderstood or ignored because their reports and schedules are not trusted to be accurate. They are often not accurate because the reports are used primarily as a tool for the accountant to prepare a tax return or to fulfill a bank-reporting obligation, so they do not contain complete enough information for you to control your business.
Let’s go backwards. Let me explain the purpose and value of a “Balance Sheet” and an “Income Statement”.



